Zwanger Pesiri leadership has long recognized that running a successful outpatient business, especially one without the benefit of referrals, hinges on providing great care to their patients. What that means for them is focusing on patient satisfaction -- progressive technology, great service, and short wait times.

As Zwanger Pesiri expanded and began serving more and more patients, their largest cost became payroll. Like many businesses, they were cognizant that improving quality by hiring more radiologists, technologists, and support staff was counter to their business goal of becoming more efficient. A few years ago, they realized that a potential solution was on the horizon: Artificial Intelligence.

“Usually AI gets translated to ‘I will lose my job’” says Bob Day, COO at Zwanger. “AI translates to survival in my mind. It is missing in the community. We are too people dependent and we need to figure out a way to make people more efficient. It is not meant to replace people, it is meant to make people more efficient and high quality”.

And so began their foray into the world of artificial intelligence for radiology. Zwanger’s leadership has always been ahead of the curve when it comes to new technologies, and AI has been no different. As they learned more about solutions they could implement in their clinics, another opportunity dawned on them -- their data.

People in the industry started approaching Zwanger Pesiri asking for access to their data. Bob “realized he was sitting on a gold mine”, and saw the extra revenue from data as something that could help enable the investments that would ensure high quality of care.

Monetizing Medical Data: Zwanger Pesiri Radiology - Case Study

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