BESTMIX articles

As it pertains to handling the massive changes and innovations that were born out of Corona, there’s one specific food industry that really stands out: the Active and Performance nutrition industry. Where it used to have the image of being a ‘niche category’, it has become more and more mainstream, and it’s developing at a rapid pace.

For sales representatives, being able to contact customers with just the click of a button has become imperative. That’s why any ERP system should be able to effortlessly support the online communication process. For example: if a customer contacts a member of the sales force over a remote connection like Microsoft Teams or Whatsapp, then the sales rep should be able to easily access all of that customer’s data on his or her mobile device.

Granted, in the nutritional su