Marketplace Books
Marketplace Books is the preeminent publisher of trading, investing, and finance material. We produce high quality books, DVDs, and courses that showcase the exceptional talent working in the investment world today. We pride ourselves on our creativity and flexibility in the expanding realm of publishing, both in print and digital. Our editors understand that markets change and that content has to be tailored to specific audiences. We offer a rare mixture of traditional editorial talent and an outgoing, future-minded personality that’s always open to new ideas. This open-mindedness defines the Marketplace team.
Company details
Find locations served, office locations
- Business Type:
- Publishing company
- Industry Type:
- Publishing / Media / Marketing
- Market Focus:
- Internationally (various countries)
- Year Founded:
- 1993
About Us
Started in 1993, Marketplace Books grew out of the realization that mainstream publishers were not meeting the demand of the trading and investment community. Capitalizing on the access we had through our distribution partner Traders' Library, Marketplace Books began publishing some of the most well-known books in that market.
One of the best examples of our early success was Reminiscences of a Stock Operator by Edwin LeFevre. Written in the 1920s, the thinly fictionalized story of legendary trader Jesse Livermore contains insight and wisdom that still rings true today.
Following the success of this title, Marketplace Books launched a co-publishing relationship with John Wiley and Sons to create trading classics like Larry McMillan's McMillan on Options , Bernie Schaeffer's Option Advisor, Tom Dorsey's Point and Figure Charting, and Ted Tesser's The New Trader's Tax Solution, among others. We took that success and stretched into our own program.
Today, Marketplace Books publishes top authors in the industry, where household names like Oliver Velez, Larry McMillan, Sheldon Natenberg, Mark Larson, Martin Pring, David Vomund, George Fontanills, Louis B. Mendelsohn, Jay Kaeppel are just the beginning. We are actively acquiring some of the brightest new minds in the industry including technician Jeff Greenblatt and programmers Jean Folger and Lee Leibfarth.
Letter from the Publisher
A common theme that we've continuously discussed over the past years has been the switch to a more technologically-savvy, digital age. We experienced great success with our entrance into the Kindle eBook market, frequently making the bestsellers list for stock and investment material and since then, we have only seen an upward trend of consumer behavior and data preferring digital content. In response to this information, we have continued our migration into the digital arena, focusing our operations this year on the production, publishing, and sale of online videos and eBooks.
With the creation of our My Account feature on the www.Traderslibrary.com, we have been able to quickly and efficiently give our customers access to online content with individual online libraries. In November, we held our largest promotion to date, Free Month of November, during which we offered 50 free eBooks and online videos to My Account members who logged in, driving traffic to the site, generating leads, and encouraging adoption of this newest feature. After conducting post-promotion customer satisfaction surveys, the results were all very positive and we hope to repeat the promotion in the near future. If you have digital content that you'd like to be included, we'd be glad to hear from you!
The keys to leveraging digital content are:
- Fluidity - Content can rapidly be converted from text to online, video to text, traditional book to interactive. It is important that the content be offered in the format that best facilitates the end goal. For most of us, that is strengthening our relationships with our audience.
- Data - Digital platforms allow you to learn even more about your audience. Prioritizing what data to capture and act on is the biggest challenge. Our trials and tests have helped us develop effective strategies that engage the audience and collect data through added value. If they click to see an enlarged version of a chart, that chart is important to them. If they log on to take a quiz, what answers did they struggle with? This information can help design new educational material and also provide offers and services that are relevant to traders.
- Dialogue - People using your content can have an easy path to communicate with you. It used to be that if someone bought your book, you would be lucky to get them to see the page in the back that listed other products. Now product placement, email links, and other technology give your audience a direct path to your site or even to you.
As we continue into 2013 we will continue to expand our digital platform and carry our reputation for quality trading education into the future. Again, we thank you for your support and we wish you every success this year.
About Our Program
Publishing Services
With over 400 titles in print, Marketplace Books is a leading publisher of financial, architectural, and health information. Our publishing program provides full editorial support: we develop, publish, market, and distribute original, practical, and high-value content to an extensive network of industry professionals and consumers.
We have the resources to handle any size project, and the relationships to market your book to its highest potential. Our team coordinates and manages the editorial, production, and marketing/distribution processes. With our marketing channels and editorial expertise, we help individuals and organizations leverage their resources for optimum benefit.
Each editorial decision is based on extensive market research. In developing our program, our editorial staff works closely with industry professionals to determine what is needed to better meet our authors’ goals. We then help develop the content and format of the topics.
Our team continually refines the elements of our overall publishing program, from the range of new titles to the structure and focus of our marketing strategy.
How Many Ways Can a Book Work for You?
Success Stories
One challenge in tapping special sales markets is finding a product that can compete against hats, bags, and other gimmicks for the give-away or premium market. In the search to find a solution, Marketplace Books developed a product line designed to have solid content, high perceived value, and a lower cost structure for bulk orders. By taking existing content and repackaging it into the Trade Secrets Series, we accomplished our goal and realized significant benefits for our authors and clients.
Exposure leads to sales
A software company we were working with on a variety of projects shared with us a copy of the support material they provided to all of their customers. Research had shown that although customers could use the product, an option trading program, effectively, they would soon get frustrated trying to learn how to trade options and give up.
To alleviate this, the software company created a small manual outlining some key issues to be aware of when trading and included it with every software package. Marketplace Books realized that the booklet was well-written and was valuable to all options traders, whether they had the software or not. Under our guidance, the booklet was repackaged into the Trade Secret format and was published as The Four Biggest Mistakes in Options. In the back of the book was an advertisement for the software package. Then, used as a premium through Traders’ Library, the book was given away to tens of thousands of traders.
Not only was this a success for the software company who received huge exposure for their product, but also our marketing efforts propelled the book to remain in the top 25 options books on Amazon.com week after week.