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FormTrak’s Promotional and Strategy Tools
FormTrak’s promotional and strategy tools connect comprehensive formulary and medical policy information to promotional templates that support personal and non-personal channels.
MMIT’s FormTrak Integration in Veeva CRM
Field teams can create promotional cards with industry-leading patient access data within Veeva CRM, the most dominant pharma field team CRM. And brand managers can use real-world data to deploy field reps more efficiently and create brand strategies tailored to your HCPs’ prescribing behavior.
Native Integration
FormTrak is the only promotional solution with a native integration within Veeva CRM, simplifying implementation and deployment.
Combined Data
The solution combines NorstellaLinQ data to provide valuable insights while streamlining brand strategy.
Alerts
Suggestions alert reps whenever coverage changes so they can re-engage providers.
Access Overview
Dashboard helps brand managers understand prescribing behavior, distribution of potential patients and access barriers.
Pair FormTrak’s personal promotion solution with non-personal promotion from Skipta, another Norstella company. Skipta is a professional social network of specialized online medical communities for verified HCPs.
Features
- Target your key HCPs with opportunities to integrate your key sponsor content in multiple formats.
- Deliver customized KOL content to targeted HCPs.
- Improve awareness and literacy around your brand and clinical results.
- Identify the next best action for omnichannel marketing.
FormTrak can be bundled with a dashboard for the home office team that provides a holistic view of all accounts and their prescribing behaviors.
Features
- Allow brand leads to drill down into specific territories, accounts, payers, and NPIs to understand market share assessment, potential patient reach, physician targeting, and more.
- Ingest client-configured zip to territory alignment.
- Gain insight into your entire market basket and understand how your product is doing compared to competitors.