Cube - Combine Eye Tracking Software
From Our Products for Human Behavior Research
Combine eye tracking, physiological measurements, and emotions to provide fast and rich UX data insights and visuals with Cube.
Software Details
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Cutting-edge and efficient UX data insights
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Rich visualizations of what users experience
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Improving data quality and lowering costs
CubeHX is a revolutionary new tool for UX research. This cloud-based software platform combines different types of behavioral data collected from usability and UX research in order to provide fast and rich insights to professionals developing websites, mobile apps, software user interfaces, advertisements, and other graphical designs.
Efficient UX data insights with Cube
Eye tracking data collected during user experience tests is usually visualized into heat maps. Going beyond traditional gaze heat maps used in eye tracking, Cube captures the complete user experience.
Thanks to the triangulation of facial expressions, physical reactions, and eye tracking data, Cube provides UX researchers and designers with unique insights on what generates emotion or cognitive load on their interface.
With Cube you can easily triangulate data and get richer insights and visuals in less time. How do persons respond emotionally and/or physiologically when looking at your product? An eye tracker tells you what the user is looking at, how long, and in which order. It doesn’t tell you what the user experienced while making eye contact with a specific object, image, or text on the screen.
Combining eye tracking, physiological measurements, and emotionsThat’s where Cube comes in: using a patent pending data visualization tool, Cube provides rich visualizations of what users actually experience along the entire user journey. It gives you the emotional response of the user while looking at different screen areas, a heat map of facial or physiological responses associated with the points of gaze measured by the eye tracker.
Cube delivers these insights almost instantly, allowing customers to quickly access accurate data on user interaction with their product or service. Using machine learning to generate emotional and cognitive indexes, Cube maps these AI based measures onto valuable visualization tools. This allows for more insights into users’ various emotional states while using interfaces.
Benefits
By triangulating facial expressions, physical reactions, and eye tracking data, CubeHX provides UX researchers and designers with unique insights on what generates emotion or cognitive load on their interface. Using a patent pending data visualization tool, CubeHX creates rich visualizations of what users actually experience along the entire user journey.
Combining eye tracking, physiological measurements, and emotionsUsing machine learning to generate emotional and cognitive indexes, CubeHX maps AI based measures onto valuable visualization tools. This allows for more insights into users’ various emotional states while using interfaces.
CubeHX works with existing lab infrastructure and combines data received from eye tracking, facial recognition, and physiological measures, in real time, to get the most accurate and comprehensive view as to how the end user is responding to the given product. By delivering instant analysis metrics overall costs associated with user experience labs are much lower.
Up to 6 times faster from tests to resultsCubeHX delivers insights almost instantly, allowing customers to quickly access accurate data on user interaction with their product or service. Thanks to the unique data visualization output, CubeHX allows for a faster and more effective decision making process.
In the fast-changing world of UX, it is important that results are as international and diverse as possible. CubeHX is cloud-based lab management software, enabling companies with international offices to test locally, and aggregrate results centrally, while improving the quality of the data delivered. Seamless multi-site testing allows for an efficient and immediate global assessment of your product.
Fully compatible with Noldus tools for UX researchCubeHX is fully compatible with Noldus tools for UX research, such as FaceReader for facial expression and emotion data, and The Observer XT, to streamline all data.
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