Curas
Curas is an international brand of disposable medical devices and hygienic healthcare products. The brand is represented across countries and continents by professional & dedicated national or regional distribution partners, who serve our customers and consumers with the rapidly growing range of medical devices. Manufacturing excellence and our service orientated supply chain secure a cost-effective product offering; with clear emphasis on the general nursing, incontinence and health care facility product areas; united in quality and user-friendly support.
Company details
Find locations served, office locations
- Business Type:
- Manufacturer
- Industry Type:
- Medical Equipment
- Market Focus:
- Internationally (various countries)
About Us
Curas will offer an ever increasing range of products and services that represent healthcare interests, through the ever more known and globally exposed Curas brand. We must be known and respected for our fair business practices, our personal integrity at all levels of the organization and always new thinking. We will provide cost-effective products to an ever developing market place through our attractive long-standing partnerships and active brand leadership.
Curas will utilize the energy, need, creativity and financial resources of every single partner, associate and employee, in order to reach our common goals. By offering our co-operation, loyalty and engagement; people will in turn, each one of us, benefit long-term in all their important desires and ambitions, and therefore increase their commitment to Curas.
History
The original business plan for Curas was created in 2002 – 2003, by the founder of Curas:
A decade of international medical devices business experience, various board responsibilities, academic credentials from a leading European business school and a unique background of Asian, American and European medical business insight and understanding; formed the early stages of ‘shaping up’ what today makes up Curas international business.
After the completion of the initial business model, external scrutiny and review, followed 2005 where Curas Ltd. was incorporated in Great Britain.
Curas soon after commenced operations into Asia Pacific because of the growing importance of the region. The creation of the administrative platform in Penang, Malaysia, became an important landmark for the young company.
Throughout, our important Curas brand was created and further developed by a team of highly respected international external marketing and branding experts; who – successfully - delivered what today is our name, logo & brand. From Denmark, a country known for excellence in design; they managed to give us our identity; an identity which sends out the signals of quality and reliability, ambition and trust.
The Curas brand was since validated by marketing experts in several European countries and finally chosen for its superior, but careful, brand statement.