VERTICALLY INTEGRATED ALL THE WAY
Vertical integration simply means: we streamline the way medical technology enters and scales for emerging markets throughout APAC. Better for our partners, better for our portfolio.

GLOBAL INNOVATION NETWORK
We facilitate a continuous flow of medical innovation on our platform, seeking out and connecting with entrepreneurs and innovators from every corner of the globe.

R&D AND PRODUCTION

R&D never stops at our own integrated facilities as well as with partners around the world. We are utterly relentless; we understand that getting critical MedTech and hospital supplies where they’re needed isn’t just a market advantage: it saves lives.

Interventional R&D and Production
We make interventional neurovascular products available through our subsidiary Minitech Medical; R&D, manufacturing, and distribution for a wider range of interventional devices will commence at our own integrated facility in Wuxi, Jiangsu province by 2025. By 2027, its Annual Output Value is expected to reach more than USD 700M.

Surgical R&D and Production
Our subsidiary Reach Surgical is the largest local minimally invasive surgical enterprise in China, with integrated facilities for R&D, manufacturing, and distribution for stapler and ultrasonic energy devices.

DISTRIBUTION NETWORK
We cover over 4,000 hospitals and private clinics in China and are on track to covering 15,000 hospitals and clinics in five years.

Made possible by key subsidiaries Uniwin and Bluepower, together, we achieve unprecedented efficiency, transparency, and scale for our partners, suppliers, and subsidiaries.

With more than 500 Centres of Excellence and 3,500 major hospitals in our care, our network goes beyond sales and distribution.

We drive the adoption of new and innovative therapies, thanks to strong clinical support
We put in place a patient referral and management network between major and county hospitals
We strengthen collaboration with physicians, fostering innovation in the long term

Our distributorship model focuses on
Direct sales network expansion through multi-party cooperation

Product mix serving market needs
Partnerships with local distributors
National Contract Sales Organisation network with professional go-to market capabilities

Multi-channel sales and marketing

Online education platforms and offline road shows
Sizable and scalable field force

Strong recruitment and training capabilities

Uniwin Academy for sales training
Sales Force Effectiveness management
Regular clinical training

Genesis MedTech Videos

Genesis 2021 IW - MedTech and the Internet of Medical Things - Video

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