Ontario Sheep Marketing Agency

For more than 30 years, Ontario Sheep Farmers has been an advocate and unified voice for Ontario’s 3,000 sheep farmers, representing the sheep, lamb and wool industries. The organization was established to promote and represent the industry’s interests and began with the formation of the Ontario Sheep Association in the 1970s. With increasing concerns about the marketing of lambs and market share relative to imports in the early to mid-1980s, a request was made to the Ontario Farm Products Marketing Commission to develop and implement a marketing plan for sheep in the province. The result was the implementation of the Ontario Sheep Marketing Agency (OSMA) in September of 1985. In the late 1980s, the Ontario Sheep Association and OSMA amalgamated, retaining Ontario Sheep Marketing Agency as the association’s name.